I just saw the new McCafe ad today - it seems to be titled "Enlighten-Mint" and it's got me wondering just how in the hell it got greenlit.
For a look at the ad here's an iTV link.
The short synopsis for this is that a white asshole comes by to a black woman's desk, takes the McCafe drink from her desk, and walks off it it. And then because for every fifth one the woman buys McDonalds will give her a free one she just accepts this, and goes about replacing her stolen drink.
This wouldn't have been funny if it were two people on an equal power level. As it is, having a guy of any race taking something from a woman of any race is fucked up. Especially if the only recourse the woman seems to feel she has available is to replace her stolen drink out of her own resources. The power levels here are just so fucked up it's really infuriating to see.
As it is having a Caucasian of any gender taking something from an African American of any gender is fucked up. Especially if the only recourse the African American seems to feel they have available is to replace their stolen drink out of their own resources. The power levels here are just so fucked up it's really infuriating to see.
Combine both those seemingly obvious fucked-up levels into one spectacular shit sandwich and I'm fucking pissed. Pissed at McDonald's for running this ad. Pissed at the ad agency for thinking it up. And pissed that we're in a place where no one who noticed how fucked up that ad might be felt safe speaking up against it.
This ad needs to be pulled.
And people who think this is funny, like say, OBL and the Attorney General of the United States, need to get a clue.
P.S. I've been rather stuck lately with helping out with a family medical emergency. I'll be posting more regularly, soon.